LEAF GREENER

Leaf Greener is from Beijing where she studied fashion design at Raffles International School of Design. She was hired to work as Senior Fashion Editor 

for Condé Nast China s Self Magazine. In 2008, Leaf was appointed to take on the role of Senior Fashion Editor for China‘s highly regarded & most widely 

read fashion publication ELLE magazine. Leaf also worked as a guest editor for Vogue China magazine and Vogue Mini in 2015.


After almost 7 years working for ELLE China magazine, Leaf is now working as a Freelance Fashion Stylist, Creative Consultant. She often collaborates 

with Estée Lauder, Chanel, Céline, Chloé, Dior, Hermès, Joyce Boutique, Louis Vuitton, Loewe, Lane Crawford, Miu Miu, Pedder Group, Roger Vivier, 

Stella McCartney and many more luxury brands. 


Leaf s exceptional approach to styling has lead her to collaborate with world renowned photographers Karl Lagerfeld, Tommy Ton, David Burton, Simon 

Emmett, and Chen Man to name a few. Leaf’s memorable style is regularly sought after by celebrities, such as AngelaBaby, Chris Lee, Fan Bing Bing, 

James Franco, Karen Mok, Li Bing Bing, Shu Qi, Zhang Jing Chu, Zhou Xun, Zhang Zi Lin. 


Adding to Leaf’s impressive client list, her fashion-consulting clients include Chinese fashion designer Helen Lee, Victoria Beckham’s favorite luxury 

pajamas brand Olivia Von Halle, Multi Brand Fashion Giant Lane Crawford and LVMH Prize. As an art director and fashion filmmaker, she created 

“The Little Jacket Project”, “The J12 Watch Project”, and “The Tweed Project” for Chanel when she worked for ELLE CHINA magazine. As a project 

creative leader, she made mini film for Furla, called “The Candycool Project”. She has created advertising and fashion film for retailer giant Lane Crawford.


The trend-setting and individual style has made Leaf an international Fashion Icon. It has also inspiredpersonal features in a multitude of global 

publications such as Vogue.com (US), Vogue Japan magazine, Vogue UK magazine, ELLE US magazine, ELLE Girl Japan, Madame Figaro, Grazia France, 

UK & Italia, The Telegraph UK, New York Magazine, New York Times, Nowness, Style.com and The Coveteur. Leaf is on the Business of Fashion BoF 500 

"THE PEOPLE SHAPING THE GLOBAL FASHION INDUSTRY 2013" and The LYCRA awards "Mover of Style" award in2014.


In 2015, Leaf publishes a mobile magazine LEAF on WeChat with cover designed by the renowned design studio 2x4 Beijing office, collaborating with 

brands such as Chanel, Chloé and Loewe and top fashion insiders Yasmin Sewell, Style.com fashion director, Ruth Chapman, co-founder of Matches 

Fashion and Alexia Niedzielski & Elizabeth Von Guttmanfounders of System magazine alike to produce intellectual fashion editorials and features, 

catering to China s growing affluent readership.


Leaf Greener is currently based in Shanghai.